Watch how we are transforming this space in our region !

ZelaaPayAE is the gateway to unlock the power of crypto all across the Middle East.

Buying a Franck Muller with ZelaaPay POS.

ZelaaPayAE is a consumer driven leading fin-tech firm backed and latched on top of the Polygon Blockchain to empower decentralized, hassle free and seamless transactions in the Middle East.

Capitalizing UAE’s Blockchain Technology

The United Arab Emirates has seen a transformational growth through the efforts of the country’s forward thinking leaders. As innovation pushes through the United Arab Emirates, the government had launched the Emirates Blockchain Strategy in 2018 which aims to capitalize on the blockchain technology to transform 50% of government transactions into the blockchain platform. Similarly, Dubai’ Blockchain Strategy aims to fully power the city by Blockchain and make it the happiest city on earth. ZelaaPayAE is honoured to be a project that is developing in such a country with leaders that support innovation. This helps ZelaaPayAE work towards its mission and align its goals with that of the country’s.

Why ZelaaPayAE?

Building a faster smoother and more secure financial network

ZelaaPayAE at the forefront makes it decentralised and easier to store, share or use your assets in the format of a cryptocurrency. With ZelaaPayAE, you will be able to use Emirati dirham (AED) and in the future other fiat currencies as well with a single click. You will also be able to invest your assets in ZelaaPayAE’s wallet to benefit from the targeted large growth of our ecosystem in the GCC countries.


Reading material to feed your curiosity.

In an attempt to be as transparent as possible, we have put ahead and compiled a series of documents for your diligence on us.


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Faster, Universal and Empowering Financial Ecosystem.

We at ZelaaPayAE are laser focused on pulling all the strings to build and bring to life an ecosystem backed by blockchain for the people of United Arab Emirates.

In our pursuit we are leveraging on replacing everyday transactions done with fiat by consumers to turning them into crypto by launching instruments such as plastic cards and point-of-sale terminals that work on crypto.

English Whitepaper
Flexible with Multiple Wallets

Store securely on your favorite wallets

ZelaaPayAE works constantly to increase adoption and become a part of more and more storage points and tap into their audiences.

Available on the following exchanges

We are working now to get inclusions into exchanges that boast higher liquidity levels, for now here is everywhere you can trade ZPAE on.


Hotbit has accumulated 1,000,000+ registered users from more than 170 countries and areas all over the world, among which 90% of registered users are non-Chinese users. Hotbit started to distribute current deposit interests for its users, which means that Hotbit was the first cryptocurrency exchange in the world to offer daily current deposit interests to its users with no token lockup or freeze required.


Bilaxy places a strong focus on liquidity for new tokens for global crypto traders. With 150+ crypto pairs, Bilaxy aims to establish a leading global trading platform that provides a broad range of trading products and services for global traders with a focus on transparency, reliability, quality execution, and client services.


Launched on 15 Nov 2017, CoinTiger is a centralized exchange located at 2 Venture Drive #11-30 Singapore. It supports CNY deposit and withdrawals.

Get to know more about crypto in UAE

There is too much out on the Internet about policies, regulations and speculations around blockchain and crypto in United Arab Emirates. Our resources, streamlines them.

I’d like to learn more why I should choose ZPAE

I’d like to know the existing userbase that crypto has in all of UAE.

I’d like to know the existing regulatory status of ZPAE.

I’d like to learn about crypto regulations and buying crypto in UAE.

Building the ecosystem.

Strategically built product strategy that will shape the future of transaction in the United Arab Emirates for digital assets.

ZelaaPOS by Pundi Labs
Zelaa Debit Cards
Zelaa Virtual Kiosk

We have had partnered with Lead Ventures

With the constant need to have strategic partnerships with strong networking – we chose to collaborate with LV. 

Official Partners Since 2020

Our Partners

We partnered with all and have invested in some of these awesome companies.


Visa Inc. is an American multinational financial services corporation headquartered in Foster City, California, United States. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, debit cards and prepaid cards.


TRON is a decentralized, open-source blockchain-based operating system with smart contract functionality, proof-of-stake principles.


Smart blockchain wallet - Buy crypto, swap, stake, hold, send, receive, charge, browse dapps & more!

Pundi Labs

Pundi X empowers blockchain developers and token holders to sell cryptocurrency at any physical store in the world.


DigiByte is a rapidly growing open-source blockchain created in late 2013 and released in early 2014.


ivendPay is the world’s first multi-currency payment system that allows you to accept payments in any cryptocurrency, electronic money or Fiat.


BitTorrent is a popular peer-to-peer (P2P) file sharing and torrent platform which has become increasingly decentralized in recent years.


GHOST is a proof of stake privacy coin to help make you nothing but a 'ghost' when transacting online!


Swirge Platform is a decentralized social media, marketplace, and payment platform built on the blockchain. Built to give you control over your account data and finances.

Come visit our office at the Emirates Tower

We are situated in the heart of the city with views that range from Burj Khalifa to DIFC! 

Watch our unveil on top of the Burj Khalifa

Yes, ZelaaPayAE made its debut in an-invite only private event that was hosted on the top floor of the iconic Burj Khalifa and was attended by royal families, government officials and more! 

Become a Merchant

Start receiving crypto for your store using PundiX machine

As a result of our partnership with leading payments firm Pundi Labs, we are excited to be so far the biggest distributor of crypto POS in the region.

Join the community and keep up with the latest update

A diversified community of kind people await you, to welcome you in our family.
Grants Program

Funding for talented creators

We are establishing an undisclosed amount of pool to help find and fund strong creators and entrepreneurs that build utilities around ZPAE globally. If you are doing something like that? Reach out.

Join the ecosystem

ZelaaPayAE is routing to become a hub for everything crypto in UAE. Come find out more. 

Find your tribe

Connect and find users for your next big thing through our large communities around the world.

Make an Impact

Build products utilising ZPAE and let’s market it together.

Give Back

Become a volunteer and join our humanitarian team to give back to society through our campaigns.

Make a Living

Show us what you are building and apply to us for a grant and we will help you fund it!

I am proud of what ZelaaPayAE is building for Dubai and driven by a young leadership force at the forefront of it.

Floyd Mayweather
American Professional Boxer

ZelaaPayAE has been fronting the dynamic change in the fintech and blockchain industries in the UAE for the past few years. This journey has been a gate opener to huge opportunities and competitive advantages in the sector. Working very closely with the team has proven the commitment and hardwork they have put in to become pioneers and leaders in the UAE market and future GCC markets. Due to the founder’s deep knowledge and knowhow, ZelaaPayAE does not just set itself as a private entity trying to achieve its goals but also as a consultant in the field of expertise to regulatory bodies.

Faris Al Tahtamooni
Associate Director of Strategic Partnerships, LEAD Ventures - The Office of Sheikh Sultan Bin Abdullah Bin Sultan Al Qasimi

I find ZelaaPayAE’s approach and vision quite forward thinking and they continue to push their industry forward by their speed which makes me feel like a mirror reflection of my personality when I am behind the wheel carrying the ZelaaPayAE brand with me on track.

Amna Al Qubaisi
Emirati Motorsports Racing Driver

I am excited to partner with ZelaaPayAE because our ecosystems will continue working to bring blockchain to everyone. Let’s Decentralize the Web together!

Justin Sun
Founder, Tron

I have had a thrill each time I have collaborated with Sahil or his team in the field of NFTs and now being a backer at ZelaaNFT I am keen to see what becomes of this passionate brand!

Lindsay Lohan

Digital Asset Management for the royal families, institutions and HNIs of the Middle East.

ZelaaPayAE is setting up an individual division within its operations that will work towards managing portfolios of blockchain assets over a certain threshold of value for individuals and institutions. 

ZelaaNFT - Discover great works from talented artists

We are building a one-stop marketplace plus aggregator for NFTs with DeFi components that will be running on Rarible protocol. 

ZelaaX - Swap, Trade and Transfer in a simplified way

ZelaaX is a P2P swap platform to on and off ramp from AED to Digital Assets. We will introduce support for various assets with multiple tiers of trading for users.


ZelaaPOS is a smart point of sale terminal device built by Pundi Labs of Singapore that enables consumers to use their blockchain wallets and pay merchants with their crypto-assets. The merchant under ZelaaPayAE receives the payment in the form of crypto and is decentralized – therefore, the merchant can store, invest or hodl the asset received.

Zelaa Debit Card

ZelaaPayAE Debit Cards enable consumers to go beyond the generic process of using their wallets on ZelaaPOS. We are working under confidentiality with a top payment processing provider to bring these physical cards to life that sync with your wallet and make it seamless to spend your crypto-assets at millions of merchants – worldwide.

Zelaa Virtual Kiosk

The Virtual Kiosks are an intuitive and sleek terminals that are used to facilitate purchases of selected crypto-assets using redeemable coupons and other modes of payments. Sole objective of this product is to empower and support people to seamlessly be able to buy or sell crypto-assets without putting in many efforts on online platforms.

*Images are for representations only, the actual product may vary from what it looks like in the representational graphic.

ZPAE Backs and Partners with Swirge Network

The twitter hack phenomena the world witnessed last evening was unfortunate and rather scary as it was started whe…

Swirge Network

Swirge is a Decentralized Social media built on the Basic-chain Blockchain. Giving full control of user data and privacy back to the people. No censorship or deletion of user data.

Tron partners with ZelaaPayAE to decentralise UAE

Each day when we stride towards a decentralized world, we realize how flawed the incumbent system has been, pushing humanity towards no collaborative non-synergetic approa…


Each day when we stride towards a decentralized world, we realize how flawed the incumbent system has been, pushing humanity towards no collaborative non-synergetic approa…

Klever & ZelaaPay announce partnership to add KLV to POS-system, spread blockchain adoption to UAE & Arabian Gulf Region (KLV), the 4th generation blockchain wallet ecosystem consisting of Klever App and TronWallet with over 1 million total users, and (ZPAE), one of the most promine…


Pundi X welcomes ZelaaPayAE to bring crypto and blockchain to the UAE PARTNERSHIP Pundi X welcomes ZelaaPayAE to bring crypto and blockchain to the UAE

With cryptocurrency and blockchain moving closer than ever to mainstream adoption, various initiatives have cropped up with the aim of enabling people to take advantage of the technologies. After all, cryptocurrency and blockchain represent a safe, se…

Pundi Labs

Each day when we stride towards a decentralized world, we realize how flawed the incumbent system has been, pushing humanity towards no collaborative non-synergetic approa…

DigiByte Joins Forces with ZelaaPay to Foster DGB Adoption in the UAE

DigiByte Foundation, the organization behind the decentralized, proof-of-work (PoW) blockchain protocol DigiByte (DGB) recently announced a partnership with ZelaaPayAE…


DigiByte is a rapidly growing open-source blockchain created in late 2013 and released in early 2014. After 7 years of forward thinking development, DigiByte …

Tron & Bittorrent partners with ZelaaPayAE to decentralise UAE

Bittorrent’s CEO, Justin Sun has led us into an alliance with UAE based ZelaaPayAE to partner on a mutual vision to decentralize the web in the Middle East.

Bittorrent Inc.

Building a better Internet for people to move information freely and safely.

ZPAE Partners with GHOSTbyMcAfee

Lately, ZelaaPayAE entered into a corporation with GHOST which is instituted by renowned entrepreneur John McAfee – this blog is to identify and enlighten the benefits of this partnership to the GHOST ecosystem as well as the ZelaaPayAE ecosystem.

Ghost by Mcafee

Privacy focused proof of stake cryptocurrency…