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The story behind ZelaaPayAE
A Dubai-based team building the on-ramp between everyday spending and the blockchain — licensed, backed by strategic partners since 2020, and rooted in a country that’s betting big on crypto.
Three things we care about
We publish our whitepaper, litepaper, and independent audit reports so anyone doing their diligence on us has real material to work from — not just marketing.
Every product decision gets shaped alongside the people who’ll actually use it — through our Telegram groups, Twitter, and regional events.
We’re not adapting a global product for the UAE — we started here, aligned with the country’s own blockchain strategy, and built outward from that.
How we got here
ZelaaPayAE is licensed and founded
Registered in the UAE under License No. 906996, with a mandate to bring blockchain-based payments to everyday consumers and merchants across the Emirates.
Strategic partnership with LEAD Ventures
We became official partners with LEAD Ventures, giving us a network of strategic relationships across the region’s fintech and government-adjacent circles.
Debut on top of the Burj Khalifa
ZelaaPayAE made its formal debut at an invite-only event on the top floor of the Burj Khalifa, attended by royal families and government officials.
Ecosystem expansion
We opened our office at Emirates Tower on Sheikh Zayed Road, launched ZelaaPOS with Pundi Labs, listed ZPAE across several exchanges, and grew our press coverage and community channels.
Our whitepaper, litepaper and audit reports are all publicly available — or come say hello in our Telegram and Twitter communities.